Get Out of Hair, Man.

Black women are never given the credit we deserve and it's getting on my last nerve.
Today I listened to a report on Radio 4 on the 'no poo' movement. Now before your face screws up like this…

…let me explain.

'No poo' is short for 'no shampoo'. It is also known as co-washing and many black women (especially those sporting natural, non-relaxed hair) follow this method when washing their hair and find it highly beneficial. They see it as a way to stop using sulfate-heavy shampoos and incorporate natural products to help their hair flourish (although sulfate-free shampoos are on the rise nowadays).

This is something that has been a part of black culture for years so imagine my surprise when I saw a radio report entitled 'Why We're Dropping Hair Products For the 'No Poo' Movement' on Radio 4. Now imagine my surprise when I heard how incredibly whitewashed it was.

Considering black women started this whole movement years ago, why were none interviewed? Where were the natural-haired women talking about their hair routine? Why was no credit attributed to them for starting this method? Where were the black women??
Instead of hearing their knowledge, I listened to plummy-voiced toffs talking about it like it was their invention. 'There's loads about it online,' the synopsis read. Yes, and most of it is regarding women with Afro hair, but carry on ignoring us.

According to the Radio 4 report, one of the leading 'no poo' bloggers is a woman called Lucy Aitkenread.

Seriously, who is she? I have watched countless videos on this method but never seen her name pop up anywhere. Mind you, YouTube aren't helping because the first batch of videos that come up when you type in 'no poo method' are from white women. The way it is framed, you wouldn't think that it is a staple in the hair routines of black women.

So what's the deal, Radio 4?

How can you have a report on this trend that was created by black people and completely and blatantly omit us from it? Not one mention, not a hint of recognition, you just ignore us. You mean to tell me that you looked through various social media sites such as YouTube and Twitter and somehow managed to ignore the daily stream of videos from black women both in Britain and beyond discussing and demonstrating their co-washing routines? If that was the case then your research methods were very… lightweight. It's ridiculous that black women were airbrushed out of this, but then I should not be surprised. Cornrows (or canerows) were re-branded for the mainstream as 'boxer braids', jewellery such as bamboo earrings which were once dismissed as 'ghetto', are now deemed 'edgy' and 'trendy' because white women are wearing them.

I'm tired of us not being involved in conversations or reports where we should be first in line. Give us the credit when it is (long) overdue instead of keeping our contribution quiet. It's not that difficult.

© 3rd August 2017

Pear Sh(e)aped.

Shea Moisture. You bunch of doughnuts.

Your brand catered for black people’s hair, mainly natural hair. Black women with thick, coarse, natural non-relaxed hair buy 99.9% of your products. So why did you bring out a new advert (now deleted but I’m sure it can be found floating in the internet ether) with absolutely no representation of this group of people?

I saw Shea Moisture trending on social media last night so I checked it out and this advert popped up. By the end of the 60 second promo I was surprised by how unrepresentative it was.

As usual, with products out there that initially catered to black women (Sleek Makeup, anyone?) the brand owners decided that the Black Pound is not enough and are now targeting white women for their custom. Then your ad comes out and you have not one, but two white women in your advert (along with a light skinned, possibly mixed race woman), all talking about ‘hair hate’. Talking about how they have so many issues with their hair. What the hell?

The hair issues of women like the ones in your advert (which usually consists of ‘Shall I wear my hair back or loose today?’ or ‘Which shampoo shall I buy from the supermarket out of the hundreds I can use?’) are considerably different to those of black women with thick natural hair, for whom just deciding what to do with their hair is often a struggle. Where were the women with 4a/4b/4c hair? You know- the ones that actually use your products? Most times, they can’t just put it all back in a ponytail. Most times they need a shitload of products to ensure their hair doesn’t dry out an hour after they moisturised it. Most times they do not have the breadth of choice that women with Caucasian hair have when it comes to choosing products because a lot of the mainstream stores do not stock many products for our type of hair. 
Also, when they go to the nearest Boots, Superdrug or supermarket, white women have 1,001 products to choose from because most of the hair products sold are for Caucasian hair. They don’t have to worry and search high and low for a product that works with their hair. They don’t have to go to specific hair stores to buy their items. They don’t have to spend ages everyday sorting or ‘taming’ their hair for fear of their hair (and hair texture) being called ‘unprofessional’ or ‘unsuitable for the workplace’. Even something as simple as hair gel is a problem for women with natural (and relaxed) hair because everyday gels don’t do much. 

As for those who think it’s great that Shea Moisure are being more inclusive and that black women are whining over nothing because apparently that’s what we’re good at… 

You know what happens when a product that was specifically made for black women becomes a product for everybody? Do you know who gets left out? That’s right: black women. The very people who parted with hard-earned cash and through word of mouth made the brand what it is today. But clearly our money and our opinion and our needs don’t mean shit. 

The majority of white women (or those with Caucasian hair) cannot handle Shea butter and certain thick oils in their hair follicles as it’s too heavy. So the product formulas that worked well for the naturalistas will no longer be as effective as they will be diluted (and you can count on that). Because, fuck effectiveness for those that supported you from the start if you can cater for everyone, right?


As you can tell by my writing, I think this entire situation is pure fuckery. The worst thing is that the owners of Shea Moisture were lacking in self-awareness as they didn’t realise there was a problem until they saw the big backlash on social media. They even started their Facebook post with ‘Wow. Okay…’ What were they expecting? Black women to give them a standing ovation? Yet again, we’ve seen black-owned products catering for black-ass people (but not promoting this aspect, funnily enough), but as soon as they get a whiff of mainstream attention or a shout-out in Cosmopolitan or Grazia, they shout from the rooftops that they cater for ‘EVERYONE’. 

Shea Moisture deserve every bit of negative publicity that they get from this. Here’s hoping they learn from this, but I doubt it.

Sizing Up ‘Mermaid Thighs’.

A new trend has apparently swept social media and women are feeling happier and perkier because of it. It’s called ‘mermaid thighs’ and is (and I quote): ‘curvy thighs that meet like a mermaid’s tail.’ Sounds like everyday regular thighs to me but, to my surprise, I found over 6,000 posts on Instagram tagged with #mermaidthighs, all proclaiming body positivity.

I am 110% for body positivity and if you want to post a photo of your thighs for the world to see, then go for it. My issue with ‘mermaid thighs’ is that something that 98% of women have is being treated as a trend. It is not a trend. I’m always late when it comes to following trends anyway and having big thighs is not something I wanted to try for a while and then discard when something new comes along- I was born this way, so I work with it. 

Why are people marvelling in wonder at such a thing? ‘Oh my word- a pair of big thighs! On a woman! Wow!’ Seriously? It is a normal thing that a lot of women have, like cellulite or short eyelashes, so pardon me if I do not see why ‘mermaid thighs’ are considered revolutionary.

If we go back in time to the whole ‘thigh gap’ phase, as we all should know by now that was something promoted to make women feel inferior to models and celebrities who had these airbrushed into their pictures. Of course, there are naturally slim women who have naturally slender thighs and that’s lovely but this is not about them- this is about women like me who have thighs that could start a fire (possibly). Possessing a pair of ‘mermaid thighs’ sounds nice but is not something that I feel needs a funky name attached to it. Nor is it something to be ashamed of. To class it as a trend is problematic. We should not treat it as something that is in season one minute, but when summer comes around, suddenly it is ot of fashion. It is a vicious circle that messes with women’s heads as they feel like they are never enough. To put it bluntly, it’s bullshit. 

So as I say, if you want to post your big beautiful thighs (or other parts of your body) on social media, do it- but don’t be sucked into doing it as part of a ‘trend’. For many of us, it’s a fact of life so sod your trendy terminology. I’ve got chunky thighs and that’s that. 

The Vamp.

She rests her hand upon her hip,
Her nails are on point,
The colour so vampish, she knows it’ll put
The bitch at work’s nose out of joint.
She smacks her lips together so
Her lipstick is evenly spread,
‘You need to jazz yourself up a bit,’
That’s what her mother said.
The bitch at work called her frumpy,
Was what she wore that bad?
And who is she to judge anyway?
She’s into stupid fads
And she always manages to make them look
So vulgar and so cheap,
I’ll show her, she thought, I’ll look so damn good
That she’ll want to weep.
She smoothes down her red skirt
And presses her lips once more,
Then nods at her reflection in the mirror before
She struts on out the door.