Black women are never given the credit we deserve and it’s getting on my last nerve.
Today I listened to a report on Radio 4 on the ‘no poo’ movement. Now before your face screws up like this…
…let me explain.
‘No poo’ is short for ‘no shampoo’. It is also known as co-washing and many black women (especially those sporting natural, non-relaxed hair) follow this method when washing their hair and find it highly beneficial. They see it as a way to stop using sulfate-heavy shampoos and incorporate natural products to help their hair flourish (although sulfate-free shampoos are on the rise nowadays).
This is something that has been a part of black culture for years so imagine my surprise when I saw a radio report entitled ‘Why We’re Dropping Hair Products For the ‘No Poo’ Movement’ on Radio 4. Now imagine my surprise when I heard how incredibly whitewashed it was.
Considering black women started this whole movement years ago, why were none interviewed? Where were the natural-haired women talking about their hair routine? Why was no credit attributed to them for starting this method? Where were the black women??
Instead of hearing their knowledge, I listened to plummy-voiced toffs talking about it like it was their invention. ‘There’s loads about it online,’ the synopsis read. Yes, and most of it is regarding women with Afro hair, but carry on ignoring us.
According to the Radio 4 report, one of the leading ‘no poo’ bloggers is a woman called Lucy Aitkenread.
Seriously, who is she? I have watched countless videos on this method but never seen her name pop up anywhere. Mind you, YouTube aren’t helping because the first batch of videos that come up when you type in ‘no poo method’ are from white women. The way it is framed, you wouldn’t think that it is a staple in the hair routines of black women.
So what’s the deal, Radio 4?
How can you have a report on this trend that was created by black people and completely and blatantly omit us from it? Not one mention, not a hint of recognition, you just ignore us. You mean to tell me that you looked through various social media sites such as YouTube and Twitter and somehow managed to ignore the daily stream of videos from black women both in Britain and beyond discussing and demonstrating their co-washing routines? If that was the case then your research methods were very… lightweight. It’s ridiculous that black women were airbrushed out of this, but then I should not be surprised. Cornrows (or canerows) were re-branded for the mainstream as ‘boxer braids’, jewellery such as bamboo earrings which were once dismissed as ‘ghetto’, are now deemed ‘edgy’ and ‘trendy’ because white women are wearing them.
I’m tired of us not being involved in conversations or reports where we should be first in line. Give us the credit when it is (long) overdue instead of keeping our contribution quiet. It’s not that difficult.
© 3rd August 2017