Pear Sh(e)aped.

Shea Moisture. You bunch of doughnuts.

Your brand catered for black people’s hair, mainly natural hair. Black women with thick, coarse, natural non-relaxed hair buy 99.9% of your products. So why did you bring out a new advert (now deleted but I’m sure it can be found floating in the internet ether) with absolutely no representation of this group of people?

I saw Shea Moisture trending on social media last night so I checked it out and this advert popped up. By the end of the 60 second promo I was surprised by how unrepresentative it was.

As usual, with products out there that initially catered to black women (Sleek Makeup, anyone?) the brand owners decided that the Black Pound is not enough and are now targeting white women for their custom. Then your ad comes out and you have not one, but two white women in your advert (along with a light skinned, possibly mixed race woman), all talking about ‘hair hate’. Talking about how they have so many issues with their hair. What the hell?

The hair issues of women like the ones in your advert (which usually consists of ‘Shall I wear my hair back or loose today?’ or ‘Which shampoo shall I buy from the supermarket out of the hundreds I can use?’) are considerably different to those of black women with thick natural hair, for whom just deciding what to do with their hair is often a struggle. Where were the women with 4a/4b/4c hair? You know- the ones that actually use your products? Most times, they can’t just put it all back in a ponytail. Most times they need a shitload of products to ensure their hair doesn’t dry out an hour after they moisturised it. Most times they do not have the breadth of choice that women with Caucasian hair have when it comes to choosing products because a lot of the mainstream stores do not stock many products for our type of hair. 
Also, when they go to the nearest Boots, Superdrug or supermarket, white women have 1,001 products to choose from because most of the hair products sold are for Caucasian hair. They don’t have to worry and search high and low for a product that works with their hair. They don’t have to go to specific hair stores to buy their items. They don’t have to spend ages everyday sorting or ‘taming’ their hair for fear of their hair (and hair texture) being called ‘unprofessional’ or ‘unsuitable for the workplace’. Even something as simple as hair gel is a problem for women with natural (and relaxed) hair because everyday gels don’t do much. 

As for those who think it’s great that Shea Moisure are being more inclusive and that black women are whining over nothing because apparently that’s what we’re good at… 

You know what happens when a product that was specifically made for black women becomes a product for everybody? Do you know who gets left out? That’s right: black women. The very people who parted with hard-earned cash and through word of mouth made the brand what it is today. But clearly our money and our opinion and our needs don’t mean shit. 

The majority of white women (or those with Caucasian hair) cannot handle Shea butter and certain thick oils in their hair follicles as it’s too heavy. So the product formulas that worked well for the naturalistas will no longer be as effective as they will be diluted (and you can count on that). Because, fuck effectiveness for those that supported you from the start if you can cater for everyone, right?


As you can tell by my writing, I think this entire situation is pure fuckery. The worst thing is that the owners of Shea Moisture were lacking in self-awareness as they didn’t realise there was a problem until they saw the big backlash on social media. They even started their Facebook post with ‘Wow. Okay…’ What were they expecting? Black women to give them a standing ovation? Yet again, we’ve seen black-owned products catering for black-ass people (but not promoting this aspect, funnily enough), but as soon as they get a whiff of mainstream attention or a shout-out in Cosmopolitan or Grazia, they shout from the rooftops that they cater for ‘EVERYONE’. 

Shea Moisture deserve every bit of negative publicity that they get from this. Here’s hoping they learn from this, but I doubt it.

Playing to the Crowd.

So this week’s Friday Fuckery is this man from Atlanta who set up a crowdfunding page to pay for his fiancee’s engagement ring. He aims to raise $15,000 for this purpose. 


Whatever happened to modesty? Why does he (and other people) feel the need to spend such exorbitant amounts on an engagement ring? You’re going to get married at some point so throw all your money on that instead. 

The man- whose name is William Oliver -even had the audacity to write the following sentence on his crowdfunding page: 

This will raise awareness about the difference between the love we share and the love people have for us. 

The cheeky bastard! 
So if someone does not donate to his ’cause’, they are proving that they love them less? He’s a shameless hussy.

He has since stopped accepting donations, which must have been a result of the public furore this has caused. At the close of business- oops! I meant the page, he raised $609.

Is nothing off-limits anymore? Last week, a young woman sold her virginity online to some random rich businessman for £2 million, in conjunction with the escort company that she works for. What the hell? Isn’t the time out lose your virginity supposed to be awkward instead of something resembling a scene out of Indecent Proposal? Everything has a price nowadays and nothing is sacred. 

But back to William Oliver- I’m not here for his reasoning that, by funding the engagement ring, his family and friends will be contributing to their future. That is emotional blackmail. If I were in their shoes, I would rather buy a vase. The engagement ring is the financial responsibility of the groom-to-be and he is showing barefaced cheek to suggest such a method. 
Anyway, shouldn’t he have the engagement ring on him when he proposes to his future wife, or am I missing something? 


If he cannot afford what he feels his wife-to-be deserves, then pick something more modest. It’s not a crime to be modest. As long as it is not a ring made of kitchen foil, I’m sure she would understand.

Pepsi Lost Their Fizz.

The internet has gone bananas about the new Pepsi ad starring Kendall Jenner...and not in a good way. Naturally, I have to throw in my two cents:

First of all, why is this advert nearly three minutes long? Unless it’s a charity appeal, there’s no need for any advert to have that duration.

Secondly, what was the point? I watched it thrice and still didn’t get it. I thought it was a parody. It was like a stylised, ultra glossy version of an American protest, with extra layers of FA-SHUN added by bringing Ms Jenner to the mix. 


What were Pepsi thinking? I wasted my time watching something that felt like a very colourful Gap ad or a music video than a pointed illustration of modern American life.

The advert was utterly pointless. Even if they were attempting to make a point (and I still don’t know what that was), this was probably the dumbest way to do it. Was there no person of colour at Pepsi HQ (or any person, in fact) who could have said, ‘Are you sure this is a good idea?’ 


Who decided that little ‘Wonder Woman’ bit where Jenner whipped off her wig was a slice of genius? It only succeeded in making me laugh. The fist bump between her and the black guy dancing throughout was cringeworthy, as was the mini-flirting with the violinist who cannot sip properly from a can of Pepsi. But let’s be honest, the entire ad was two minutes and forty-six seconds of cringe and I’m still trying to figure out WHAT THE FRIGGING POINT OF IT WAS. 


So if peaceful protestors of the past such as Martin Luther King and Malcolm X had a Pepsi on their person, maybe the powers-that-be would have been more sympathetic to their plight? If Black Lives Matter had a Pepsi multipack, things might have been less problematic? If only real life was as simple as handing a fizzy drink to a member of the riot police, eh? Why did Pepsi think they could crowbar themselves into this issue and turn it into something palatable, edgy and trendy (ugh)? It’s as bad as that time Sky Sports turned their Super Sunday credits into WAG Central: an unrecognisable football crowd full of gorgeous model-esque women, suited blokes and happy families all waving their hands to ‘Loving Each Day’ by Ronan Keating, with not a single regular-looking football fan in sight. 

Pepsi released an apology which only apologised to Kendall Jenner rather than those who complained about the ad- why I do not know. Ms Jenner is twenty years old. She is not a child. She can make her own decisions regarding which projects she takes on and those she does not, so why they aimed their apology at her and her alone is weird. 

Seriously Pepsi, stick to what you’re good at. In fact, all big brands should probably do so unless they’re absolutely sure they have got their message right. I’m not looking to you to make a statement on the world today- I want you to carry on making mindless and insanely expensive adverts that I can roll my eyes at and not expect anything other than you selling your cold beverage to me through heavy-handed product placement. Trivialising the protests of recent times into happy vignettes of aesthetically-pleasing young people in technicolor (I saw no diversity in terms of age in that crowd at all) walking through sun-drenched streets clutching cans of your drink is not the one.


© isanynamefree 2017

In (Self Imposed) Exile.

Twitter. Facebook. Instagram. The holy trinity of social media. I scrolled through them everyday looking at updates, funny gifs and random shit because let’s be honest, that what we all love: the lack of thought that goes into reading these things. It was a bit of escapism.

I was going to give up Twitter for Lent because over the past few months, it appears that the lunatics have taken over the asylum. Even though I try to stay away from all the nonsense swirling around the Twittersphere (especially since Brexit and Trump becoming President), it feels like it has been hijacked by the alt-right and leftists slating and baiting each other online.


It is full of trolls and jackasses who need little invitation to act that way. There have been times where a picture of a beautiful black woman is posted with a caption along the lines of, ‘she’s too dark’ next to it. It’s usually followed up by the tweeter gloating about how much attention he got from those who took the bait and snapped. It’s unbelievable and mind-numbingly stupid. I started muting and blocking people who were getting on my nerves or receiving too much attention for their trolling. And still I scrolled through my timeline everyday, reading about various events (or non-events) in people’s lives, various arguments unfolding before my eyes, constantly refreshing the page to see if anything new came up even though the last update was five seconds ago. It got to the point where it became exhausting to look at yet I couldn’t turn away, almost like I was rubber-necking an accident. Also, I realised the amount of time I spent reading tweets was time that I could have been doing something productive, which annoyed me even more.

This was also the case with Facebook, where I scrolled down the list of friends posting about their lives or some random video that they wanted a reaction from. As for Instagram, that just made me feel like I was wasting my life or I was inferior. All these people posting selfies with their X-Pro and Mayfair filters and pouting like models when I don’t even know how to pout like that (and when I try I look like I’ve been punched in the gob), talking about how amazing their lives are. I know 98% of the time it is a picture that is not a genuine reflection of their life at the time, but sometimes it made me feel like crap and was not what I wanted to see when I was in a mood.

Before this sounds like an ‘I hate social media’ rant, let me say that there are positives to all these apps. I found some of the funniest things I have ever read or watched in my life on Twitter, tweets that made me howl with laughter while thinking ‘I’m going to hell’ at the same time. Not everybody is a troll- there are decent people behind some of the usernames, it’s just that so many of them get caught up in the madness. 

Facebook is a good way to keep in touch with people from your past, whether it be former classmates or colleagues. Also (like most social media) you control who sees your life- I have friends who have 400, 500, even a thousand ‘friends’. I’ve barely got eighty. A few years ago that actually bothered me for some stupid reason, then I quickly realised that I didn’t give a shit. At least the people who are on my timeline are people I don’t mind reading my business. 

Anyway, I was going to give up Twitter for Lent but decided to do it sooner rather than later. When you’re talking to your family or friends and only half-listening to what they’re saying because you’re reading some nonsense on social media, you need to make a change. Or you’re bored and end up absent-mindedly scrolling through a shedload of tweets before moving onto see who’s saying what on Facebook then rolling onto Instagram where everything makes you feel inferior. It was like some weird form of punishment/self-flagellation. I was addicted to it (especially Twitter) and found that social media became a habit that I could not kick. Well, not this time. It’s been seven hours and fifteen days (not really, more like twelve hours and six days) and it’s going well. The first couple of days were a bit odd- I found myself opening my phone looking for those apps and realising they were not there. But since then, it’s a case of so far, so good. 

Social media can be like a drug if you’re not careful. The need for validation from (mainly) strangers…the constant pressure to post the perfect selfie…or tweet something funny…or look like you’re doing something amazing for fear of looking like you live a boring life. Honestly, who gives a toss? It was addictive to me for various reasons and it became unhealthy for me. So I’m in self-imposed exile for a while, bar posting some of my articles on Facebook. Wish me luck. 

Sizing Up ‘Mermaid Thighs’.

A new trend has apparently swept social media and women are feeling happier and perkier because of it. It’s called ‘mermaid thighs’ and is (and I quote): ‘curvy thighs that meet like a mermaid’s tail.’ Sounds like everyday regular thighs to me but, to my surprise, I found over 6,000 posts on Instagram tagged with #mermaidthighs, all proclaiming body positivity.

I am 110% for body positivity and if you want to post a photo of your thighs for the world to see, then go for it. My issue with ‘mermaid thighs’ is that something that 98% of women have is being treated as a trend. It is not a trend. I’m always late when it comes to following trends anyway and having big thighs is not something I wanted to try for a while and then discard when something new comes along- I was born this way, so I work with it. 

Why are people marvelling in wonder at such a thing? ‘Oh my word- a pair of big thighs! On a woman! Wow!’ Seriously? It is a normal thing that a lot of women have, like cellulite or short eyelashes, so pardon me if I do not see why ‘mermaid thighs’ are considered revolutionary.

If we go back in time to the whole ‘thigh gap’ phase, as we all should know by now that was something promoted to make women feel inferior to models and celebrities who had these airbrushed into their pictures. Of course, there are naturally slim women who have naturally slender thighs and that’s lovely but this is not about them- this is about women like me who have thighs that could start a fire (possibly). Possessing a pair of ‘mermaid thighs’ sounds nice but is not something that I feel needs a funky name attached to it. Nor is it something to be ashamed of. To class it as a trend is problematic. We should not treat it as something that is in season one minute, but when summer comes around, suddenly it is ot of fashion. It is a vicious circle that messes with women’s heads as they feel like they are never enough. To put it bluntly, it’s bullshit. 

So as I say, if you want to post your big beautiful thighs (or other parts of your body) on social media, do it- but don’t be sucked into doing it as part of a ‘trend’. For many of us, it’s a fact of life so sod your trendy terminology. I’ve got chunky thighs and that’s that. 

Love Yourself.

This year I am trying to do better in various aspects of my life. One of my main goals is learning to love myself because such a thing does not come easily to me. 

So imagine my interest when I came across an article today which listed fifty ways to love yourself. I had a read and it was ok, but I soon realised that this list was for someone who most likely lived in sunny California, not in wintry London Town. 

Telling me to ‘skinny dip in the ocean’ as an act of self-love is not going to work. The nearest thing to an ocean where I live is the River Thames and I would not wish skinny dipping in there on my worst enemy. There are absolutely no healing properties in that murky river, unless you count the ice-cold feeling that envelops you as you dive in.  

Another thing they mentioned was to ‘catch the sunrise’. This sounds lovely and I’ll admit it is nice to wake up in the summer to the sun shining and birds chirping, getting a fresh cup of tea and eating grapefruit in your garden or on your balcony, feeling like you’re in Florida. But when it is winter it’s a different story. It is pitch black when you wake up and the last thing you want to do is look at the sun. You flinch at the bathroom light when you wash your face. Then you moan about your impending commute and having to stand next to someone who either: 

A) has smelly armpits 

B) coughs or sneezes without covering their mouth

C) is playing music which is leaking through their tinny headphones while you’re trying to have a nap. 

By the time you get to work (or your train comes up from underground) you have missed the sunrise.


Another one was to breathe deeply all the time. Let’s be honest, this is not really feasible. Meditation is a great thing, but breathing deeply all day every day will result in people looking at you as if you’ve gone mad. It’s not a doctors appointment! There will be times when your breath will be shallow as a puddle, so maybe you should save your (deep) breath for those moments instead. 

So here are a few of my ways to love yourself. There aren’t fifty of them…but at least I won’t be telling you to go skinny dipping in an ocean:

•Stop comparing yourself to other people. 

Do not feel inferior just because someone you know has achieved something big, or that random woman on the bus looks amazing and full of confidence. For all you know, they might be comparing themselves to you. There is only one of you so own it. 



•Have a chat with someone you like/love about life. 

This might sound like small talk but it’s not- it must be with someone you can tolerate for more than five minutes. Bonus points if you start talking about random crap. 

•Laugh like a hyena at something funny. 

I was in a mood the other day and sat moping on the train, when I came across a video of a man in a polar bear suit falling over on an ice rink several times. It did the trick because I cried with laughter and the woman sitting opposite me momentarily looked a bit worried.



•Wear something that makes you happy. 

It could be the brightest or the blackest item in your wardrobe. It could be a red lipstick or a fedora for all I care, but if it makes you feel golden when you wear it, then put it on. 

•Dance.                                                             

The thing about dancing is that a lot of people get nervous about it. I love dancing but even I take a while to feel comfortable enough to get on the dancefloor (once I am, everybody. Stand. Back.). Don’t worry if you have no co-ordination or rhythm or you don’t look ‘cool’- just embrace it. If you’re still unsure, two-step all the way and add a bit of your own sass. As choreographer Martha Graham once said: “Nobody cares if you can’t dance well. Just get up and dance.”

Do not put yourself down.                  

There are enough people out there doing that for you. When that feeling comes a-crawling, shake it off and think of something that makes you feel good. Keep hold of that thought for as long as possible and go on from there. Yes, you can’t be positive twenty-four hours a day but there must be something about you that makes you go, ‘yeah…I’m alright, y’know.’

Take heed of your own advice.        

If you’re the one that your friends turn to for advice, but you never take heed of your own words, you need to start doing so. Now. 

List your favourite things, or things that happened that made you smile. 

These things could have happened today or across an entire week but whatever they are, write them down (and no, I don’t mean seeing someone you don’t like having karma pay them a visit. It has to be positive, so your negative thoughts about that man/woman in the other department can wait until another time). 

Un-Fare. 

The barefaced cheek of rail companies to announce an increase in train fares in England and Wales is something that people should be striking about. 

Yesterday it was confirmed that fares would rise despite certain train companies cutting down the number of trains they run everyday because they cannot cope (yes, Southern Rail, I’m talking about you in particular). 

How can this fare rise be justified when train delays and cancellations are the norm and passengers are treated like cattle every single day? (Mind you, we don’t help ourselves when people shout, ‘Can you move down please?’ when there is CLEARLY NO ROOM). Oh, and don’t forget the issues at stations such as London Bridge where people had to fight through disgruntled crowds and slide under ticket barriers in order to have a chance of getting their train. 

Fares are rising at ‘double the speed of wages’, although this is denied by government officials (of course). Yet, passengers appear resigned to such terrible service. Can you imagine if this happened in France? The French do not need much reason to down tools and flex their striking muscles, but over here we do our usual, incredibly annoying reaction of shrugging our shoulders and saying that there is no point in protesting. If anyone does decide to stand up and strike, they worry they will lose their job. Well, considering the threat of losing employment hangs over them on a daily basis due to being late everyday and it takes many people several hours to get home, sometimes I think that they have nothing to lose. 

Then these rail companies have the nerve to ‘award’ their chief executives a multi-million pound bonus. For what? Incompetence? Stupidity? Outright arrogance? These men (for it is usually men in these high-ranking positions) spout waffle about how they try to make the service better everyday while sitting in their ivory towers. I bet they have never travelled on one of their trains and if they have, it’s usually on an empty train with a government minister and a camera crew, slapping each other’s backs and laughing about how they keep getting away with this. When they say they are ploughing money back into the rail infrastructure and service, I think they mean they are talking about those undeserving bonuses that they trouser every year. 

If Europe can provide cheaper rail fares, why can’t this happen in Britain? If anything, people should be getting refunds and rebates for the shocking service they have had over the past few years. Not year…years

It is disgraceful that fares are rising in the wake of so many problems with train services across Britain. Fares should be frozen rather than thawed out and hiked up.